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Change Customers Risk

Instructions please – nothing is the same anymore

I wondered in an earlier blog about whether Instructions are important or not. They are.

I was recently in the UK and as usual when there I rented a car. This part of the process is very simple. I apply on line, get the confirmation, get an email when I arrive telling me which car I have and where its parked. Ignore that email and go find the actual car that they want me to have –  a Mercedes Model B . Usually from arriving at the garage I am on the road in under 5 mins. This is great customer service.

However, in this instance, getting the car to move became a whole different problem. Nothing is the same anymore.

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