I reposted this simply as I have a good friend who works at Blue Apron.
I have a huge amount of respect for Amazon and what it does. From a retailer of on line books that once advertised it had 1m titles to a retailer that seems to cover almost all areas of commerce through to a cloud computing company and now a fresh food store, Amazon does it and seemingly does it well. All with amazing customer service.
Most businesses will admit to prioritising certain aspects of their business based on an argument that it is impossible to do and pay for everything that is needed. While I am sure Amazon prioritises aspects of its business it is fair to say that from a customers perspective you don’t tend to see the impact of this.
And that is a sign of a good business.
Blue Apron has an Amazon problem. Two weeks before the meal-kit company debuted on the New York Stock Exchange, Amazon inked a deal to buy Whole Foods Market for $13.7 billion. One week after the IPO, Amazon Technologies, a subsidiary of Amazon.com, registered a trademark in the US for the phrase, “We do the prep.…
via Jeff Bezos is out to crush Blue Apron — Quartz
The Burble 