Yes I have written the headline the right way round. According to a recent article in ZDNet beer marketers have found a new way to help their product stand out from the marketplace. By creating beer mats with inbuilt technology that work with your phone to link you to special offers, information or anything else that might encourage you to drink more of their products.
So now it appears that people who go to the pub together will spend even less time talking to each other and even more time talking with their beer mat. Well it beats staring at your phone.
I love technology.
The Burble 