Tag: women

The business of trust.

Companies and businesses have a problem – Trust. Put simply there is a decline in how much trust is being placed in business by customers and society in general. And a business that isn’t trusted isn’t going to survive for long. But is trust that important?

I think so. Customers are spending more time researching the companies they buy from, and the fact that so much information is available on line, opens up a business to a lot more scrutiny than previously possible. As customers are subject to exponential levels of change they will look to anchor themselves through relationships based on trust.

Would you go to a Doctor you didn’t trust?

And businesses play a huge role in society, providing income and rewarding places to work, generating wealth and making tax payments to help governments support their chosen areas of investment. The problem is partly guilt by association. As Edelman reported there is a collapse in trust in 4 of the major institutions (Business, Government, NGOs and Media) in many countries around the world.

At the same time however, businesses face some challenges that while not specific to industry will have a large and potentially dramatic impact. The 4th Industrial Revolution (4IR) is beginning to reshape what business is and what it does and how it does it.

And trust is going to be come one of the most important topics businesses will have to deal with.

Tags Business, Communication, company, Finance, future, IT, Mobile Phones, People, society, taxes, Technology, trust, women

Change Communication Customers People

I guess we have a way to go…

Post author By The Burble....
Post date February 27, 2015
No Comments on I guess we have a way to go…

Hong Kong

There are more men on corporate boards named John, Robert, William or James than there are women on boards altogether – The Washington Post

As you will have seen from a previous post – Let’s take a stand – I am a strong supporter of inclusion. Articles like this one reinforce the need to keep trying to make a difference.

And there are many reasons why it makes sense to do so for any business. Apart from fairness alone (50% of the population are women) results improve for more balanced companies and decision-making becomes more rounded. Groupthink is avoided.

And with more women running businesses its possible they will want to deal with companies who recognize this fact. According to research undertaken across East Asia in 2013 between 38% and 47% of all SME’s businesses are owned by women. With SME’s accounting for the majority of economic output in most countries women will have an ever growing impact.

Probably sensible to be prepared then.

Change will take time but let’s keep going.

Tags Business, change, company, corporate boards, Customers, Experience, human rights, People, women

Background Change Communication People

Let’s take a stand

One of the issues that business in general struggles with, as do many other areas of society, is the issue of equality. It’s something that we all know needs to be dealt with and there is a lot research that will tell you that business performs best when the company is truly representative of the society in which it operates.

Doing something about it seems to be beyond many people and businesses. But even small steps can help.

So I am going to take a stand on this issue. I’ve signed up for the HeforShe campaign being run by the UN; a campaign that seeks to involve both men and women in making the issue of equality one for the history books.

I’d like to encourage everyone to join in.

And if you need some more background on why this issue is important please watch the video. An obviously nervous Emma Watson gives some background on why the issue is important and why its an issue for all of us.

Take a look. Take a stand.

Tags Business, Communication, human rights, People, Risk, women